Free Will Marketing PLC

Welcome to Free Will Marketing PLC  your trusted partner in marketing, trade and investment solutions in Ethiopia and beyond. Founded on the principles of excellence, innovation and integrity. we are committed to delivering unmatched value to our clients and stakeholders.
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FOREVER .

Who we are

Empowering Growth

Free Will Marketing PLC, founded in 2023  is Ethiopia’s leading marketing and consulting firm  driven by a vision to redefine success in the industry by 2033. Under the leadership of co-founders Mrs. Tsiyonawit Berhe and Mr. Yacob Woldeselassie, we are committed to delivering unparalleled quality and dedication to our clients’ aspirations. Specializing in import/export consulting, finance facilitation and SME support. we are dedicated to fostering growth, innovation and prosperity in Ethiopia. With our core values of Perseverance, Simplicity, Integrity and Reachability. we stand as your steadfast partner in achieving remarkable success. Welcome to Free Will Marketing PLC—where your ambitions meet unwavering support.
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+2519 12 64 77 82

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" FOREVER FEARLESS!!! "

We embrace challenges with courage and tenacity, never backing down in the face of adversity. With a bold and fearless approach. we tackle each task and opportunity head-on, pushing boundaries and driving innovation. At Free Will Marketing, we believe that true success lies on the other side of fear and we fearlessly pursue greatness in all our endeavors.
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Our Values P.S.I.R

Free Will Marketing PLC. we embody perseverance, simplicity, integrity and reachability. We persistently pursue our goals with determination, prioritize clarity and efficiency in all operations, uphold the highest ethical standards and remain accessible and inclusive to all stakeholders. These values guide our decisions and actions, fostering trust, transparency and excellence in everything we do.
Perseverance

We persistently pursue our goals with resilience and determination, overcoming challenges to achieve excellence for our clients and partners.

Simplicity

We prioritize clarity and efficiency in all our operations, delivering straightforward solutions that are easy to understand and implement.

Integrity

We uphold the highest ethical standards, ensuring honesty, transparency and accountability in every interaction and decision.

Reachability

We are committed to accessibility and inclusivity, actively listening to and engaging with all stakeholders to provide tailored solutions and support.

Our Services

Marketing Services

Import Marketing Services

Expert facilitation of import processes, including agreement processing, Francovaluta rights and advance L/C approval. We provide supplier credit facilitation, dividend consulting and overseas finance consulting. Additionally we offer services for Djibouti's Free Zone and streamline procurement from Turkey's brand industrial machinery and finished product sectors.

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Export Marketing Services

End-to-end solutions for agro commodities products, from sourcing to marketing, documentation, finance facilitation and competency certification. We ensure seamless export processes and maximize market reach for our clients.

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Products Marketing Services

Specialized marketing services across various product categories, including chemicals, imported wheat, metal scraps, roofing products, sanitary products and bitumen. We ensure efficient distribution channels and effective promotion strategies to maximize market penetration and profitability.

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We embrace challenges with courage and tenacity, never backing down in the face of adversity. With a bold and fearless approach, we tackle each task and opportunity head-on, pushing boundaries and driving innovation. At Free Will Marketing, we believe that true success lies on the other side of fear and we fearlessly pursue greatness in all our endeavors.
Our Services

Consulting Services

Finance Consulting

Comprehensive support in securing short-term industry inputs and raw materials credit supply from local and foreign vendors. Our services include short-term financing facilitation based on target achievement commitments, covering pre-shipment loans, merchandise loans, overdrafts, invoice financing and guarantee facilities.

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SME's Consulting

Dedicated support for small and medium enterprises (SMEs) in raising short and medium-term finance funds, establishing credit-based raw materials supply chain facilities and accessing market linkages. We empower SMEs to achieve their growth objectives with confidence.

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Investment Consulting

Guidance and support at every stage of investment activities, from initial entry to expansion projects. Our expert consultants provide tailored advice and assistance, particularly focusing on IPDC and EIC office engagements.

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Our Quality

Why choose us

Choosing Free Will Marketing PLC means choosing a dedicated partner for your success. With our expertise, integrity and personalized service. we deliver tailored solutions to empower your business. Our proven track record speaks for itself, ensuring you thrive in today's marketplace. Partner with us and experience the difference on your path to success.
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About Founders

Free Will Marketing PLC was established in 2023 with an initial capital of ETB 50,000 by family co-founders Mrs. Tsiyonawit Berhe and Mr. Yacob Woldeselassie. With extensive corporate experience in manufacturing industries, gained from junior officer to Managing Director roles since their graduation from Addis Ababa University and Dire Dawa University 13 years ago. our founders embody our company motto. Forever Fearless. At Free Will Marketing. we boldly give our all and work tirelessly to achieve our clients' goals with diligence, aiming to bring success and enhanced firm growth to their business journey. Finally, we welcome you with utmost respects to meet us for your next giant steps and Success accomplishments
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